He’s still bringing you into his world, but the view is more refined, mahogany paneling and cigars in easy chairs instead of bottle service. In this way, the album is standard Ross fare-the kind he’s released since 2014’s Hood Billionaire-with a milder bite. There’s no event song or hidden adversary to put a finer point on Ross’ progress since his last album or his latest book all we get is the progress, theme music to hustle and motivate. Richer features little of the chest-thumping bravado of Teflon Don or the rap insider score-settling of Rather You Than Me. Ross is as capable and self-aware as ever, serving familiar scenarios with a zeal largely missing from 2019’s Port of Miami 2.
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